Fractional Growth & CX Partner

Embedded commercial thinking for B2B founders at the growth stage.

matte works alongside your team as a fractional Growth & CX partner, building the pipeline, onboarding, and retention systems your business needs to grow past the founder-led stage.

B2B Scale-ups B2B SaaS Hospitality Tech Logistics Tech Events Tech €500K – €5M ARR 3–25 person teams
Who this is for

Growth looks different past a certain stage.

At €500K–€5M ARR, the priorities shift. The founder's network alone can't carry the pipeline. Systems start to matter as much as hustle.

01

Pipeline needs a system

The early deals came from relationships and timing. Scaling means building something repeatable: qualified, tracked, and consistent.

02

Onboarding shapes retention

How customers experience the first 90 days determines whether they stay. A deliberate onboarding motion turns new customers into stable, expanding accounts.

03

Revenue needs an owner

Growth stalls when no one holds the full picture from acquisition to renewal. A single point of commercial accountability changes what's possible.

The Work

Three areas. One commercial engine.

Engagements focus on selected areas based on your business priorities.

Area 01

Revenue & Pipeline

  • CRM health audit & rebuild
  • Outreach strategy & sequencing
  • Sales process design
  • Conversion rate diagnosis
  • Pipeline forecasting
Area 02

Customer Onboarding & CX

  • First 90-day journey mapping
  • Sales-to-CS handoff design
  • Activation milestone definition
  • Early churn signal identification
  • Retention playbook
Area 03

Growth Strategy

  • ICP refinement & scoring
  • Offer positioning
  • Partnership identification
  • Expansion & upsell plays
  • Strategic prioritisation
How we work together

A defined rhythm. So both sides can execute.

Each engagement has a clear structure, so you know what to expect, and I know where to focus.

Working Sessions
1–2 per week · 60–90 minutes each
Monthly Review
Strategic check-in to assess progress and reprioritise
Async Access
Ongoing input between sessions via shared workspace
Time Commitment
5–10 hours per week depending on tier
Format
Remote · Europe-based · Month-to-month after 3-month start
AI Tooling
Available where it adds value: automated lead sourcing and qualification, outreach sequencing, CRM workflows, customer signal detection
Engagement Options

Three tiers. One starting point.

Initial commitment is 3 months, then month-to-month. All engagements begin with a 30-minute intro call.

Focus
€ 1,200
Per Month
1 Area · ~5h / Week
  • 1 working session / week
  • Monthly strategic review
  • Async workspace access
  • Pipeline or CX, one focused area
Most Common
Growth
€ 2,200
Per Month
2 Areas · ~8h / Week
  • 2 working sessions / week
  • CRM & pipeline review
  • Priority scheduling
  • Pipeline + CX simultaneously
Partner
€ 3,500
Per Month
All 3 Areas · ~10h / Week
  • 2 working sessions / week
  • Full coverage, all three areas
  • Priority async access
  • Complete commercial motion
Best Fit

This works well for a specific kind of company.

About matte
Carmen Matei, founder of matte

matte is a fractional growth and customer experience practice founded by Carmen Matei, built on a career at the intersection of sales, account management, and customer success across B2B environments in the US and Europe.

The work covers both ends of the commercial funnel: from first qualified conversation to the customer who renews and expands. That full-funnel view makes it possible to identify where revenue is actually being lost, and fix the right thing.

A small client roster by design. The work requires real attention, and that's what every engagement gets.

carmen matei
Growth · CX Partner
matte · mattepath.com · carmen@mattepath.com
Qualifications
  • Sales, account management & CS across the US and Europe
  • End-to-end funnel: pipeline to renewal
  • Small client roster, always focused
  • Embedded partner with full commercial visibility

Ready to explore a fit?
30 minutes is enough.

No pitch. No deck. Just a conversation about where your business is and where it could go.

Start here carmen@mattepath.com
Remote · Europe-based
Month-to-month after 3 months
mattepath.com